The branding project for ‘Burger da Rua,’ a vibrant burger joint in São Paulo, was an exciting challenge to capture the urban spirit and gastronomic flair of the city. Our goal was to create a brand identity that resonates with the lively streets of São Paulo and the rich flavors offered by the burger joint.

We started with the logo design, where we incorporated elements that reflect the casual yet sophisticated vibe of ‘Burger da Rua.’ The logo combines a playful font with imagery that pays homage to the street food culture, creating a visual identity that is both inviting and memorable.

Color schemes and typography were chosen to evoke the warmth and vibrancy of São Paulo’s streets. These elements were carried through in all branding materials, including menu design, staff uniforms, and interior decor, ensuring a cohesive and immersive experience for customers.

Our branding approach extended to the digital realm, where we crafted a social media presence that showcases the burger joint’s unique personality and mouth-watering offerings. This included designing visually appealing posts, interactive stories, and an engaging website that mirrors the welcoming atmosphere of the physical location.

In addition to visual elements, we also focused on how the brand communicates its story and values. This involved creating taglines and messaging that highlight the quality of ingredients, the art of burger-making, and the joint’s connection to the local community.

Overall, the branding for ‘Burger da Rua’ is a celebration of São Paulo’s dynamic culinary scene and the joy of sharing good food in good company. The project successfully positions ‘Burger da Rua’ as a must-visit destination for locals and tourists alike, looking for a taste of the city’s best burgers